GGA exists because

• Every CEO/CFO worries about cashflow and liquidity – overdue debtors are the biggest reason for working capital issues faced by companies
• The sales teams have a conflicting relationship - they can either focus on business or payments
• Some money gets collected in the normal course of business. The money that doesn’t requires additional support and effort
• Government and large customers are bureaucratic and require detailed follow-up – it requires time (that the sales team does not have)
• Collections are time sensitive - the longer one waits, the lower the collections amount
• Money becomes difficult to collect, as it rolls into higher ageing buckets
• The DSO’s has not changed over previous years – the data does not lie
• The companies have limited headcount – how many activities will the internal teams focus on