GGA does not compete with the sales team, we work as an extension of an organization's sales, operations and accounting teams for collections purposes.
GGA increases the bandwidth of the organization for collections purposes:
However, since GGA is a company focused on B2B Debtors Collections, we do have some advantages over the sales team, when it comes to conducting sales collections activities.
Areas of differentiation | GGA India | Sales teams of the Company |
---|---|---|
Focus & time spent on collections | High-as focussed activity on timely collections | Focus on sales, conflicting relationship |
Approach for overdue collections | Regular follow up / visits, proactive, invoice lifecycle mgmt | Part of beat plan, hesitant to remind |
Process for timely collections | All customers contacted - Phone / email / visits | Customer with sales viability met |
Person contacted for payments | Accountants & AP team - (Top mgmt not contacted) | Buyer / Procurement / User Dept |
Costumer relationship - develop and maintain | Collections oriented, highly respectful, no harassment | Sales and future business oriented |
Continuity of collection processes | High as multiple teams involved - telecallers / FOS | Only sales person involved |
Cost of collections | Variable and sliding scale | Fixed, increasing, not calculated |
Skin in the game-co invest in processes | Gets paid only on collections, upfront risk, cost on GGA | Fixed salary, risk only on the company |
Dispute resolutions - identify & close | Immediate, defined processes for issue closure | Limited time to close the issues |
Customer Risk reporting / Regular MIS | Regular, Immediate, Independent & Verified, Detailed | Not raised due to P&Limpact, limited |
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