GGA V/s Sales

GGA Team V/s Sales team for debtor collections

GGA does not compete with the sales team, we work as an extension of an organization's sales, operations and accounting teams for collections purposes.

GGA increases the bandwidth of the organization for collections purposes:

However, since GGA is a company focused on B2B Debtors Collections, we do have some advantages over the sales team, when it comes to conducting sales collections activities.

Areas of differentiation GGA India Sales teams of the Company
Focus & time spent on collections High-as focussed activity on timely collections Focus on sales, conflicting relationship
Approach for overdue collections Regular follow up / visits, proactive, invoice lifecycle mgmt Part of beat plan, hesitant to remind
Process for timely collections All customers contacted - Phone / email / visits Customer with sales viability met
Person contacted for payments Accountants & AP team - (Top mgmt not contacted) Buyer / Procurement / User Dept
Costumer relationship - develop and maintain Collections oriented, highly respectful, no harassment Sales and future business oriented
Continuity of collection processes High as multiple teams involved - telecallers / FOS Only sales person involved
Cost of collections Variable and sliding scale Fixed, increasing, not calculated
Skin in the game-co invest in processes Gets paid only on collections, upfront risk, cost on GGA Fixed salary, risk only on the company
Dispute resolutions - identify & close Immediate, defined processes for issue closure Limited time to close the issues
Customer Risk reporting / Regular MIS Regular, Immediate, Independent & Verified, Detailed Not raised due to P&Limpact, limited