A debtor collected today is better than a “commitment to collect” by the internal teams.  If there is inadequate follow up – the customer will keep treating the company as a bank.

Do you know why the customer is not paying?

If a debtor has not paid in the Credit period + 90 days grace days, than what is the guarantee that they will pay in the next month. – most employees will provide an excuse for non-payment – where it “always ”is not their fault, while in reality the non-payment may be due to lethargy OR some issue / dispute that needs to be resolved.

The delay reduces the potential rewards of the senior leadership as their KPI’s are not met and company has ongoing liquidity issues.

Top Down or Bottom Up Approach for hiring a specialist

Most CEO’s understand that there is an issue in overdub collections but leave it to the middle management to validate the prospective collections services partner (“CSP”).  The middle management will always project a CSP in negative light, since there is a concern that

1. CSP, being independent, will provide clearer reasons for delayed payments
2. Collect the money faster and that will make them look bad

In our experience, a debtor’s reduction project has been successful where the project has taken a top down approach and the CEO / CFO review the vendor and clear the obstacles for cashflow growth

Benefits of GGA Services

GGA’s B2B services are not a risk to your organization as we work in a very methodical and process based manner, we are not a recovery/collections agency and do not do hard collections.

We enable companies to QUICKLY collect the outstanding’s from the Government / Direct Customers / Trade Channel and have over 20 years’ experience in collections – we work Pan India, with 180 internal resources and presence in 18 cities

We provide continuity of collections and are not worried by personnel changes at your or client end.

Further, our interests are aligned, as both benefit ONLY when the money is collected.

In case the overdue debtors are of concern to you and impacting the company’s growth, please contact:

Gaurav Gupta – CEO

Chartered Accountant

+ 91 98111 63422,

gg@ggaindia.com