CEO’s worry about Cashflow and Overdue Debtors – the teams commit to collect, but meeting their own KPI’s takes precedence over the effort required to collect the difficult debtors. Further, some debtor problems may be self-created and do not wish to be highlighted

1. Why low results on collections of overdue debtors

Cashflow is a company issue and not individual ownership, therefore collections of overdues in important to the CEO, than to an employee – whose key focus is on self-preservation and high cashflow growth will make no difference to the employee incentive structure.

2. The current financials, show the status of the debtors / DSO over a period of time

The DSO continues to hover at mark. With a reduction in DSO the debtors will reduce, adding significant cashflow.

3. What GGA can do for you?

• Collect the overdue debtors – faster and with higher focus and lower costs
• Take the issue off your to do list – so that the management can focus on business
• Focus on sales compliances - No false billings / material diversion etc
• Early identification of risk – potential revenue reversals / bad debts

4. What we have achieved – dashboard of an existing client

• Collected Rs 8 crores out of 11 crores, greater than 900 days
• Collected 23 crores out of 34 crores from multiple dealers
• Reversed provisions for doubtful debts of approximately 17 crores
• Settled with 75% of the discontinued distributors and ensured the collections of the agreed amounts

We are not a cost to an organization – our fee is set off against faster collections / sales team time / lower deductions and better visibility over cashflow due to payments close to the due dates.

We are a Pan India company and have over 18 years’ experience in customer and collections management. Our services include the following collection:

1. Collections from Government, Direct Customers, Trade Channel, SME businesses etc.
2. Sales / Service / Spares collections from Debtors – legacy and concurrent overdues
3. Earnest Money Deposits / Bank Guarantees / Collections for Annual Maintenance Contracts

Please let me know when we can connect for further discussions. We look forward to hearing from you and taking the discussions forward. Please contact:

Gaurav Gupta

Chartered Accountant

CEO- GGA India Private Limited

+ 91 9811163422

gg@ggaindia.com